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"March Madness"

Lolly Hog

Letterman
Gold Member
Mar 10, 2011
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Little Rock
I couldn't remember this term being used when the Triplets were in the tournament in 1978. So I looked it up.

"March Madness" was used in Illinois high school ranks for years.

Our buddy Brent Musberger started applying it to the NCAA tournament in 1982.

Litigation followed.

Interesting story
 
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